Key Account Management (KAM) is broken today. Sales leaders have limited confidence in their people, processes, and tools to realise the full potential of their top 20% accounts that often generate 80% of their revenues.

Account planning on PPTs and point solutions is inefficient, error-prone, and becomes stale before the next QBR leading to inaccurate forecasting and revenue leakage.

At DemandFarm, we're on a mission to unlock the world's key account management black boxes and enable teams to make the switch from reactive to proactive account management.

Here's how Account Central, our AI-powered KAM tool for Dynamics 365 Sales enables the leadership and account management teams.

Sales Leadership: Give them full visibility into the key account portfolio performance and how well and often AMs are engaging strategic accounts from one dashboard. Leadership-ready reports on y-o-y revenue performance, key contact engagement, white space progress, top-performing products and services, and more.

Sales Operations/Revenue Operations: Enrich account plans 24/7 with data from your CRM and your sales and marketing tech stack. Enforce standardised account planning processes for all AMs, preserve account intelligence and centralise tribal knowledge, facilitate PPT-free QBRs with in-app reviews and ramp up new AMs fast.

Account Managers: Comprehensive AI-powered too that lets them set account objectives and track progress, strategically engage key contacts, identify buying committee dynamics, and proactively uncover all up-sell, cross-sell, renewal and other expansion revenue opportunities.

Product highlights

Intelligent automations and risk analysis driven by DemandFarm's KAM AI

- Auto-generated relationship maps

- Auto-account research

- Contact risk analysis

White Space and Growth Planner

- Proactively uncover expansion opportunities (cross-sell, upsell, renewals, and black spaces) with Account Heatmaps

- Set strategic account objectives and automate progress tracking. Associate opportunities, white spaces, meetings, tasks and more context to account objectives.

- Win-loss analysis, competitor benchmarking and wallet-share teardown to displace competition

- Account financial planner to set and track portfolio-wide financial goals.

Relationship Maps

- Identify champions, detractors, influencers, opportunity owners and more.

- Visualize opportunity gatekeepers and engage deal-specific buying committees.

- Visualise engagement patterns, identify communication gaps, unearth powerful stakeholders who were overlooked with Engagement analytics

Grandstand

- Get a 10,000 feet and a 100 feet view on offering and account-wise revenue, relationships, opportunities, revenue forecast and more for all your key accounts in one dashboard.

About DemandFarm

DemandFarm is a Gartner and Forrester recognised vendor in the Digital Account Planning Tools and Account Based Selling categories respectively.

Since 2016, DemandFarm has helped 200+ global organisations like DHL, Zebra Technologies, TaskUs, Slalom, Salsify and more accelerate deal velocity in their key accounts, uncover relationship blindspots, boost upsell and cross-sell revenue, and centralise key account intelligence.

DemandFarm is ISO/IEC 27001:2013 and ISO/IEC 27701:2019 certified as well as SOC2 Type II compliant.

To learn more about why 15,000+ users love using DemandFarm to manage their strategic accounts, visit demandfarm.com

Account Central by DemandFarm: AI-powered Key Account Management Tool for Dynamics 365 Sales

by DemandFarm Inc.