Account Central by DemandFarm: AI-powered Key Account Management Tool for Dynamics 365 Sales

Key Account Management (KAM) is broken today. Sales leaders have limited confidence in their people, processes, and tools to realise the full potential of their top 20% accounts that often generate 80% of their revenues.

Account planning on PPTs and point solutions is inefficient, error-prone, and becomes stale before the next QBR leading to inaccurate forecasting and revenue leakage.

At DemandFarm, we're on a mission to unlock the world's key account management black boxes and enable teams to make the switch from reactive to proactive account management.

Here's how Account Central, our AI-powered KAM tool for Dynamics 365 Sales enables the leadership and account management teams.

Sales Leadership: Give them full visibility into the key account portfolio performance and how well and often AMs are engaging strategic accounts from one dashboard. Leadership-ready reports on y-o-y revenue performance, key contact engagement, white space progress, top-performing products and services, and more.

Sales Operations/Revenue Operations: Enrich account plans 24/7 with data from your CRM and your sales and marketing tech stack. Enforce standardised account planning processes for all AMs, preserve account intelligence and centralise tribal knowledge, facilitate PPT-free QBRs with in-app reviews and ramp up new AMs fast.

Account Managers: Comprehensive AI-powered too that lets them set account objectives and track progress, strategically engage key contacts, identify buying committee dynamics, and proactively uncover all up-sell, cross-sell, renewal and other expansion revenue opportunities.

- Auto-generated relationship maps

- Auto-account research

- Contact risk analysis

- Proactively uncover expansion opportunities (cross-sell, upsell, renewals, and black spaces) with Account Heatmaps

- Set strategic account objectives and automate progress tracking. Associate opportunities, white spaces, meetings, tasks and more context to account objectives.

- Win-loss analysis, competitor benchmarking and wallet-share teardown to displace competition

- Account financial planner to set and track portfolio-wide financial goals.

- Get a 10,000 feet and a 100 feet view on offering and account-wise revenue, relationships, opportunities, revenue forecast and more for all your key accounts in one dashboard.

DemandFarm is a Gartner and Forrester recognised vendor in the Digital Account Planning Tools and Account Based Selling categories respectively.

Since 2016, DemandFarm has helped 200+ global organisations like DHL, Zebra Technologies, TaskUs, Slalom, Salsify and more accelerate deal velocity in their key accounts, uncover relationship blindspots, boost upsell and cross-sell revenue, and centralise key account intelligence.

DemandFarm is ISO/IEC 27001:2013 and ISO/IEC 27701:2019 certified as well as SOC2 Type II compliant.

To learn more about why 15,000+ users love using DemandFarm to manage their strategic accounts, visit demandfarm.com