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atma.io connected product cloud by Avery Dennison

by Avery Dennison Retail Information Services LLC

atma.io is a connected product cloud platform to create, track, store, and manage digital identities

atma.io, connected product cloud by Avery Dennison: A platform that unlocks the power of connected products by assigning unique digital IDs to everyday items, providing unparalleled end-to-end transparency by tracking, storing, and managing all the events associated with each individual product — all the way from source to consumer and beyond, enabling circularity.

atma.io provides a single source of truth for brands, supply chains, and consumers for truly connected products.


The atma.io platform includes:

  • The atma.io modules which enable a set of use cases across different industries (apparel and footwear, food and beverage, FMCG, pharma, beauty, logistics, automotive) for the different business objectives of supply chain traceability and transparency, Brand Protection, Operational Excellence, and Consumer Engagement.

  • The atma.io App Store for digital IDs with several front-end application partners already in the store.

  • The atma.io Sandbox for brands and partners to build out use cases in an intuitive, self-service environment. The Sandbox will allow customers to discover the power of connected products within the atma.io ecosystem.

Latest platform updates:

Integration of Gen AI, including ChatGPT

atma.io’s new integration with generative AI language, including chatGPT, accelerates operational workflows and enhances efficiency in supply chain management. The new feature involves Artificial Intelligence (AI) generated email templates being added to the callouts functionality allowing you to quickly and efficiently reach out to your suppliers in case of a callout triggered by a specific event.

AI-enabled waste elimination

The atma.io Real-time Waste Elimination Tool uses artificial intelligence and machine learning to analyze and alert on anomalies and inefficiencies across the supply chain. This includes information about the overdue movement of products at a pallet level or even isolated individual items within a warehouse that are close to perishing or otherwise ‘lost’.

PACT conformant solution

atma.io is also among one of the first PACT (Partnership for Carbon Transparency)-conformant solution providers within the Pathfinder Framework version 2.0. atma.io enables scope 3 tracking across the value chain at item level, to build trust and transparency among all stakeholders. Being PACT conformant means that atma.io can be leveraged across complex supply chains to enable data sharing in a consistent and interoperable way that’s needed to grapple with the challenge of scope 3.


Use cases:

atma.io empowers brands to drive savings and sustainability through traceability. We have the widest suite of use cases in the market, covering the true end-to-end journey from raw materials to the consumer — and all the way back.


DPP - European Digital Product Passport:

Avery Dennison’s DPP Portal on the atma.io platform offers the essential elements organizations need to create customizable Digital Product Passports, manage product data, and create data carriers to be applied to physical products. We have added a new self-service functionality that helps companies of all sizes easily access and administer DPPs for products in just a few clicks. Learn more


We’re industry-agnostic:

We cover a variety of different verticals and unlock the power of connected products in more industries, including FMCG, pharma and healthcare.


We are a "one-stop shop":

Combined with Avery Dennison’s progressive family of digital triggers, we are able to provide the label/trigger and offer the end-to-end software platform to create a truly connected product. Our digital triggers include UHF RFID, QR, NFC, and BLE (Bluetooth Low Energy) such as Wiliot. Avery Dennison is a Fortune 500 company and the world's largest RFID company. See our product portfolio on https://rfid.averydennison.com

At a glance

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