Uplifter - Campaign analytics made simple.
by Uplifter
Track all campaign traffic, get useful insights from UTMs, CIDs, Short links and QR codes you trust.
Great campaigns are built on solid data – and that means rock-solid links.
One small typo and you lose traffic and derail all your tracking. You lose marketing data, and with it, your competitive advantage.
Key features
Benefits for marketing teams:
✔ Measure, understand and improve your campaigns
✔ Track all your marketing
Create and manage all your UTMs, short links and QR codes in one platform.
Format data just how you want it, making campaign performance clear and easy to compare.
✔ Benchmark and improve
Benefits for analytics teams:
✔ Take control of your campaign data
✔ Reports for everyone
Benefits for agencies:
✔ Grow your accounts
✔ Help clients see your value sales were the result of campaigns.
Many clients struggle to grasp the true value you bring to their marketing. They look in Google Analytics and can’t see that those sales were the result of your campaigns.
There’s a disconnect in the data. Their UTM taxonomies and processes don’t align with yours, or with those of their other agencies.
This makes reporting very difficult and attribution almost impossible. Lots of challenging questions, lots of time explaining why the numbers don’t add up, lots of confused faces…
Uplifter solves these issues by getting everyone using the same UTM taxonomy, the same campaign process and the same reporting view for all marketing activity.
Case studies:
✔ A global investment company greatly improved the quality of their campaign data by getting all their marketers around the world to use Uplifter as their universal UTM tracking platform. Read case study >
✔ A major global commercial bank used Uplifter to manage its Adobe Analytics CID tracking codes across their teams. Read case study >
✔ A marketing consultancy, struggling to benchmark its clients’ marketing performance, used Uplifter to get every campaign onto the same standard UTM taxonomy. Read case study >