https://store-images.s-microsoft.com/image/apps.4638.898dfe17-9f1f-4e43-8eea-e99e7f588089.3ae2dc9e-c990-4f73-ae8f-6c6f66617a75.d33f7c43-0ddb-45b0-8f77-a159d6743bb7

AI/ML-based Unified Marketing Platform (Market Mix Modeling) by Tredence

by Tredence Inc

Optimize marketing decision-making through a Unified Marketing Platform.

The objective is to optimize marketing decision-making through a Unified Marketing Platform (UMP) powered by a robust marketing data lake and robust ML models.


Key challenges UMP can address:

    • Fragmented view of customer and marketing data across legacy systems
    • Inefficient data models result in a high reliance on the IT/technical team.
    • Lack of customer/marketing insights to drive key investment decisions
    • The scope of the data consumption layer is limited.


How do we address challenges?

    • The acceleration layer uses 15+ accelerators to develop one analytics workbench for customer science, insights, and measurement, C-journeys, etc.
    • Multiple data consumption layers are available for multiple personas, including built-in dashboards, an ad-hoc query simulator, etc.
    • Put the customer at the center of every decision with robust AI/ML analytics and visualizations.
    • Integration of marketing, finance, and planning to enable faster decision-making

At a glance

https://store-images.s-microsoft.com/image/apps.29143.898dfe17-9f1f-4e43-8eea-e99e7f588089.3ae2dc9e-c990-4f73-ae8f-6c6f66617a75.72591fcf-2eb6-4be5-982b-14edba84c56f