TCS’ Customer Intelligence & Insights™ (CI&I) is AI-driven customer analytics software that leverages core Customer Data Platform (CDP) capabilities so brands can deliver hyper-personalized customer experiences. CI&I turns data into actions that drive loyalty and growth. CI&I breaks through departmental silos to create a single 360-degree customer view that enables brands to deliver seamless, personalized customer experiences across customers' preferred channels in real time while adhering to data privacy requirements.

CI&I goes beyond horizontal analytics with pre-built, industry-specific use cases for retail, banking, and insurance for faster time to value. In addition, the robust, extensible platform gives you the ability to customize your own use cases with an easy to use, low code approach.

CI&I Features and Benefits

CI&I enables business users to quickly act on intelligent customer insights.

Break down data silos: Make better decisions about customers needs, preferences, and values by breaking down data silos and unifying disparate online and offline data sources for a complete, consistent, and accurate customer 360-degree view.

Improve marketing campaign effectiveness: Improve marketing effectiveness with personalized offers and recommendations that drive cross sell/upsell opportunities with dynamic digital personas that include qualitative and quantitative customer attributes for effective targeting and customer engagement.

Deliver hyper-personalized customer experiences in real time: CI&I’s real-time CDP collects and unifies multi-source customer data into a single customer view that is made available to other systems and turned into actionable insights for real time personalized customer engagement.

Build emotional customer loyalty: CI&I intelligent loyalty management applies artificial intelligence, machine learning, and real-time CDP capabilities across multiple data sources for a complete understanding of customer behaviors, sentiments, preferences, and journeys.

Deliver personalized Next Best Offers and recommendations: Deliver personalized, real-time contextual product recommendations across channels for existing customers and for first-time visitors based on current trending products and location, such as "Frequently bought together".

Achieve faster time to value: Pre-built, industry-specific use cases deliver actionable insights with tailored solutions for banking, insurance, retail, and communications.

Complement existing investments: CI&I’s open architecture and APIs integrate with your existing systems and applications i.e., marketing automation system, PoS, website, mobile apps and more.

TCS Customer Intelligence & Insights™

by Tata Consultancy Services Ltd.