Syntphony Stations

1. Description of the offer: Syntphony Stations manages all the administrative and operational processes related to the service stations business. It is one of the main strategic assets in NTT DATA’s SaaS area. It is an end-to-end business management application platform (POS and ERP, CRM, CMS, e-commerce, loyalty, payments).
2. Type of user that benefits from the offer
   Head of retail/retail manager
   Head of digital transformation
   Store directorStore manager
   Head of IT
   End Customer
3. Customer need or pain that the offer addresses
   

It allows centralized management of the network, adapting to the business model (COCO, CODO...).
Complete coverage of daily activities and operations at the stations, which processes are optimize due to technology and digitalization.
Simple deployment with minimal impact.
Alignment of retail strategies to new, disruptive market trends and shifting business models.
Increasing customer demand for personalized and higher-quality services.
Optimization of processes to stay competitive in the digitalization era.
Efficient data utilization and decentralized information management to boost performance.
Scaling services modularly while minimizing complexity and IT expenses.
Addressing staff training and adaptation to new digital solutions.
Managing limited resources, including backups and backlog management.