Easy Campaign

The customer experience begins with the very first touchpoint. However, with 88% of hotel guests preferring an online booking experience, the human element is no longer part of that first touch. That's why it's so important to personalize guest communications. Easy Campaign is a cost-effective yet powerful solution designed for single properties and small chains that are looking to optimize the guest experience while driving revenue through personalized transactional and marketing campaigns.

Transactional Campaigns

Discover the power of transactional emails and send fully personalized, individualized, and automated guest messages that drive revenue through upselling and cross-selling. Reservation data is automatically transformed into appealing, responsive emails based on your own design and sent to guests throughout the entire booking and stay cycle.

Why You Need It

Achieve higher open rates (up to 85%) for transactional emails
Reduce time by streamlining and automating guest communications
Personalize your guest communication throughout the entire booking cycle
Promote upselling and cross-selling and increase revenue by up to 25%
Provide guests with dynamic content and promotions based on reservation data
Build brand loyalty and recognition through unified, multi-channel communications across the entire booking cycle
Easily edit content without the need of HTML knowledge
Integrate with pre-payment, upgrade, and online check-in solutions, as well as online survey providers
Take advantage of PMS connection with quick setup that does not require expensive integration interfaces

Marketing Campaigns

Easily create and manage newsletter subscriptions and launch email marketing campaigns that attract both past and future guests. The built-in email template library incorporates industry best practices and features a step-by-step wizard that makes email marketing easier than ever before.

Why You Need It

Jump-start marketing campaigns with only a few clicks
Send targeted, personalized marketing campaigns to keep guests engaged after their stay and encourage repeat bookings
No PMS connection needed — upload contact lists through an intuitive interface
Benefit from pre-built email templates incorporating the most relevant industry best practices
Customize your templates through powerful editing tools
Integrate the newsletter sign-up widget on your website without the need of a newsletter portal
Stay on top of GDPR management

NextGuest Easy Campaign

by Serenata IntraWare GmbH