appICE ensures customer profiling and segmentation is available on the fly and enables a single dashboard that tracks each user’s life-cycle (acquisition to monetization to churn), audience-segmentation and profiling, as well as competitive knowledge. It also offers real-time context for an effective campaign management, including the holy grail of ROI: tracking that provides full details on the effectiveness of acquisition channels to ensure your investments are justified.

This tool provides predictive and prescriptive insights about user interests and behavior in real time using the sensors on the mobile phone, backed with patented technology and machine learning.

Product owners and marketers of digital businesses can:

- Enhance campaigns by targeting the right user with the right message at the right time

- Drive efficiency of marketing budgets, by spending the right amount in the right channels to achieve specific goals –such as increased retention, personified marketing, and ROI

appICE has already been deployed with telecom operators, banks, and manufacturing companies - and with significant benefits in managing their customer journey.

We recently worked with a large private bank and helped increase the transactions of its wallet using appICE by providing:

1) Real Time Context (WHO is doing WHAT at WHERE and WHEN)

2) Operation Analytics (real-time correlation) and

3) Behavioral insights and user patterns (detecting moments of truth)

enabling them to react to situational events, engage in personalized and in-the-moment experiences with their users, and drive satisfaction, loyalty, and in turn transactions over the lifetime of usage.

We increased their transactions by 8% and repeat usage by 23%.

AI-driven marketing automation for in-app analytics

by Semusi Technologies Pvt Ltd