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PICTOFiT Virtual Try-on

by Reactive Reality

PICTOFiT powers the most realistic, scalable and fun virtual try-on experience.

PICTOFiT, Reactive Reality white-labeled platform, powers the most realistic, scalable and fun virtual try-on experience for fashion brands and retailers around the world. It enables online shoppers to create avatars, get size recommendations and virtually try on outfits to see them on themselves before buying.

PICTOFiT transforms a brand or retailer’s product photos into digital garments (smart AR assets) which online shoppers can try on their own avatars. PICTOFiT avatars are perfect depictions of the user and enable accurate size recommendations across brands. The experience is frictionless for users, and fun! Avatars can be dressed interactively, including unlimited outfit combinations and virtual background scenes.  The company’s customers report a 6x sales uplift of online shoppers who use PICTOFiT virtual fitting room.


In e-commerce, scalability is essential. PICTOFiT transforms existing product photos into AR assets using Artificial Intelligence (AI). The process is quick and easy to integrate, enabling retailers to capture millions of garments and accessories, shoes and bags in a matter of minutes.


At a glance

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