Octane11 provides turnkey multi-channel B2B marketing analytics

Get a unified view of every campaign, channel, and vendor, connected to real sales impact. Microsoft Dynamics CRM data is integrated into Octane11 via API so marketers can analyze how all paid, owned, and earned channels are impacting revenue. Marketers can track KPIs at an account-level, and compare to historical performance and industry benchmarks for continuous improvement. With Octane11, marketers have the most comprehensive overview of ABM and non-ABM campaign performance in one view.

Analyze 100% of marketing tactics in a single view

See the complete account journey and highlight “marketing-driven” wins across paid, owned, and earned tactics.

Enrich accounts and campaigns

Account normalization across all sources enables the most complete account journey views and account-based drill-downs across all activity.

Connect marketing to sales impact

Identify marketing influence on real business results including leads, pipeline creation and closed won revenue.

Compare top KPIs to industry peers

Auto-calculate B2B KPI’s like ROAS, CPL, % of Target Accounts Engaged, % of Wins Influenced by Marketing, and compare to industry peers so marketers and their agencies know where to focus efforts for maximum impact.

AI-based insights and recommendations

No upkeep or data analysts required. Dashboards are available out-of-the-box or export the data into your BI tool of choice

Simple API-Based Setup

Easily integrate all data sources, no data engineering required, no maintenance required, and no storage costs.

Octane11 with Dynamics CRM

by Octane11