SERVERSIDE.AI
by NOWTILUS Onlinevertriebsgesellschaft mbH
DRIVING A PERSONALIZED AD EXPERIENCE - SSAI delivers video ads like on TV, just personalized.
Our server-side advertisements solution enables the delivery of targeted broadcast-quality and bufferless ads to your audience.
For advertisers, online video is a game-changer. Online TV platforms combine the brand-building potential of broadcasting with the targeting capabilities of digital media. By connecting advertisers directly with the micro-targeted demographic they want to reach, you can create new revenue opportunities for your business with our dynamic server-side ad insertion and ad replacement solution (SSAI).
Server-side technology lets you adapt the ad experience for different viewer types and ensures the ad delivery to defined target groups independent of the devices they use. Our suite of analytics and reporting services gives broadcasters, channel owners and advertisers increased access to viewer preferences and behaviours, enabling them to serve different ads to different target groups, even within the same video content and ad break. This allows our customers to maximise monetisation opportunities.
Server-side Ad-insertion is a technology to insert ads dynamically into video content, both vod and live linear. It allows a buffer-less transition from content - to ad - back to content in a streaming environment delivering a personalized broadcast TV experience across devices. This provides media owners and video publishers more usage with better ad-viewing completion and higher return on ad-revenues due to precise targeting.
Key Features
- Customised SSAI service across multiple platforms
- Enables catch-up, restart, timeshiftand cloud recording in addition to linear content
- Fast time-to-market due to pre-integrated content distribution and conditioning workflows
- Real-time adaptation of content offering with data-driven insights based on actual usage data
- Options for tiered subscription models supporting free, ad-supported service as well as a premium subscription offering
Benefits
- Increased ad revenues by providing personalised streams with precisely targeted ads
- Prevention of ad-blocking with server-side ad insertion (SSAI) while keeping highest video quality
- Broadcast-grade services & operations
- Flexibility with SaaS-based offering that comes with an easy to integrate and scalable cloud- native technology stack, capable of handling any growing number of streams