The Challenge:

Namogoo protects eCommerce businesses from Online Journey Hijacking, an invisible but rapidly growing problem that cuts into companies’ bottom lines. 15-25% of website sessions, including mobile, are interrupted by unauthorized ads injected into consumer browsers, including banners, pop-ups, and in-text redirects, that divert customers to competitors, harming conversion rates and other critical business metrics while damaging brand equity. These ads are caused by digital malware running on the customer’s browser, device, or WiFi network, effectively bypassing server-side visibility and control.

Solution:

Implemented with a single line of Javascript Code Namogoo leverages Microsoft Machine Learning and Azure technologies to detect and neutralize the phenomena preventing Injected Ads from drawing visitors away from the E-Commerce conversion funnel. The "set and forget" SaaS solution requires no maintenance or support.

Business Benefits:

Companies who eliminate Online Journey Hijacking with Namogoo immediately realize business improvements to their E-Commerce KPI:

Immediate Conversion Uplift of 1.5%-5%
Increase Revenue Per Visitor (RPV) by 10-30%
Decrease shopping cart abandonment by 5-9%

Namogoo’s patented technology identifies unauthorized activity and blocks it in real time. Namogoo consistently wins back revenue for online businesses and delivers a distraction-free journey. * Namogoo does not collect your customers' Personally Identifiable Information (PII).

Customers include: Marks & Spencers, TUMI, Asics, Deckers Brands, Dollar Shave Club, Upwork, Argos, Samsonite, GlassesUSA.com, and OpenSky.

Namogoo Customer Journey Hijacking Prevention

by Namogoo