Over the next 10 years, the gap between market leaders and laggards will grow exponentially. However, three critical elements of competitive advantage will remain unchanged - rapid learning, adaptability, and digital technology adoption speed.

It is hard to track changes in consumer behavior and market competition.

Even harder to track and implement numerous digital instruments that

appear almost every day.

In theory, You need to address three factors when digitally transforming

Marketing, Sales, and Service: business processes, technology, and people.

In practice, most companies try to device a complex success formula based

on their size, growth rate, and even opinions of various C-level members of

staff about specific digital products. That makes objective situation

assessment increasingly tricky.

Customer-centricity and personalization, omnichannel and seamless

customer experience

At every customer lifecycle stage, from the first contact to product purchase

and word-of-mouth advertising, every person communicates and interacts

with Your company in various ways. And 90% of the customer experience is

generated by Marketing, Sales, and Service.

Successful companies make this process seamless, personalized, and

comfortable for the client yet profitable for themselves. They process high

volumes of data, maintain a customer-centric organizational structure,

implement cross-cutting automation, use predictive and prescriptive

analytics, and base their decisions and actions on data.

However, to devise a Digital transformation roadmap and create a sustainable

leading growth strategy, one needs objective situation assessment. This is

where Marketing, Sales, and Service audit comes into play. You get a clear

picture of current status and an accurate estimation of how you measure up

to the top dogs.

Performance and productivity assessment takes 8 to 12 weeks, but it’s the fastest way for top-management

to receive an objective and detailed review of Marketing, Sales, and Service current status. It enables You to:

- evaluate current performance and see how You’re doing compared to Digital transformation leaders;

- determine, which factors influence Your performance, productivity, and competitiveness;

- detect weak spots and redirect Your efforts to strengthen them;

- discover game-changing digital instruments and implement them;

- devise a Marketing, Sales, and Service digital transformation roadmap and ensure the sustainability of Your

competitive advantage.

This application is available in [English, Russian]

Performance Assessment: 8-Weeks

by ITERBI JSC