HCL Unica Marketing

HCL Unica Marketing is an Enterprise Marketing Software offered by HCL SW to help our customers to manage their end-to-end Marketing requirements from Planning to Execution , including Analysis of Multi Channel Marketing Campaigns.

This offer include generous entitlements for Campaign Management, Personalized Outbound Campaigns, Audience Management & Segmentation, Realtime personalization of inbound Interactions, Omnichannel delivery engine including Email, SMS, WhatsApp, Push & Social, Customer Journey Orchestration and Enterprise Marketing Management

HCL Unica Marketing is easy to buy, faster to Adopt and provides world-class marketing capabilities that can scale up easily in the future.

Marketing users can maximize the impact of their marketing efforts by delivering consistent and personalized omnichannel experiences. With HCL Unica you can build and deploy targeted communications — in minutes.

UNICA Capabilities :

• Campaign: Build hyper-personalized multi-channel marketing campaigns at scale

• Plan: Collaborate with your team to plan, execute and manage each marketing initiative

• Optimize: Optimize your contact strategy across each offer, channel and point in time

• Interact: Create real-time personalized offers to visitors of inbound marketing channels

• Journey: Orchestrate multi-channel journeys and immediately measure their success

• Deliver: Create omni-channel experiences across email, SMS, push, web, WhatsApp and social channels

• Link: Seamlessly integrate third-party touchpoints and MarTech applications through our flexible no-code platform

• Discover: Access deep behavioral insights into online user journeys

• Collaborate: Centrally manage enterprise-wide marketing campaigns,while providing

geo-based teams with the ability to customize based on their needs

• Centralized Offer Management (COM): Integrate with any CMS to centralize your creatives andoffers

• Director: Monitor and manage all your Unica applications, including your flowcharts,

journey engine, web performance, system tables, data

sources, plus more

• Insights: Understand and communicate marketing campaign performance through

pre-built reporting templates

Unica Benefits:

• Get as close to personal as possible. Hyper-personalize your campaigns with pretreated formulas allowing your targeting to get as granular as possible.

• Identify the next best action. Leverage the power of AI-driven insights to optimize real-time personalization and deliver tailored, relevant messages to your customers across all channels.

• Scale up marketing campaigns in minutes. A reliable solution for high-volume marketing communications capable of delivering billions of messages per day.

• Connect your data seamlessly. Work with your data wherever it is, regardless of the platform it’s on — or in.

• Reduce time to market. Access to a cloud-native platform enabling you to eliminate IT dependencies.

• Rest easy with trusted compliance. Trusted compliance with privacy with the ability to deploy anywhere.

• Create triggers based on multiple data sources. Connect multiple data sources and ensure communications are triggered based on behavior across all platforms.