The effie> service allows for manufacturers, distributors, merchandising agencies and retail chains in the CPG and pharmaceutical industries to increase the efficiency of business processes, to plan and execute trade marketing and sales strategies in modern retail.

The service is based on the PDCA methodology. It ensures a closed cycle of the client’s business processes improvement and business results constant achievement. The comprehensive service makes it possible to organise a full cycle process from creating marketing and sales strategies prior to implementing this strategy in stores and retail chains.

Working with multi-level analytics based on real data collected at the point of sale, suppliers can monitor performance and timely adjust strategies and follow-up actions to increase sales. The analytics can be formed as well as based on image recognition by artificial intelligence.

Every day more than 15,000 employees of more than 100 largest companies, such as Nestle, Coca-Cola, PepsiCo, Philip Morris International, TEVA, Unilever, Nemiroff, Global Spirits, Bon Boisson, JTI, and others, use our services to achieve their goals and increase sales.

Some business results from our clients

Sales growth up to 26%
Shelf share growth from 60% to 95% (in accordance with agreements)
Product range compliance growth from 52% to 94%
Store visiting discipline shifted from 42% to 96%
Points of sale (stores) coverage growth from 20% to 90%

Key Benefits

Sales growth
Protection of investments in trade marketing and marketing initiatives
Protection of investments into the team through management, training and control
Conscious adjustment of strategies based on reliable information
Transparent processes between manufacturers, agencies, distributors and retailers
Minimization of the human factor thanks to Artificial Intelligence technologies

The service effie> includes

Access to the effie> software
Service deployment and setup

Employees training
Technical support 24/7
Development of new functionality within the framework of the product development map
Business analyst consultations: the analysis of areas for growth and proposals for improvement
Client’s directories administration

Advantages of cooperation with IPLAND

Comprehensive service without the need to use additional human resources from the client
No capital investment from the client
Fixed monthly fee without additional payments (new functionality development is included in the monthly fee)
Cross-industry ten-year capitalized experience of IPLAND
Quick service launch
Up-to-date technologies in the product architecture and the use of neural networks
The product is built on the principle of a constructor that allows launching new processes in 1 day
Compliance with international quality and information security standards (ISO 9001, ISO 27001)

Let's boost sales with effie>

effie> modern trade for CPG and Pharma sales management (Europe)

by IPLAND EUROPE