ArcGIS for Retail

Retailers demand precise location intelligence for sustainable growth. They are using mapping and location analytics to inform critical decisions about where to grow their business, to understand customer behavior, and to visualize and manage assets like inventory and supply chain networks. Using the power of retail GIS, you can develop web-based maps, infographics, and analysis to inform your colleagues throughout the enterprise about performance and operations.

Understand your Retail Business from a New Perspective

The competition for your customers' attention has never been more intense. Retailers have to know who their best customers are and be ready to engage them with relevant products and services. They need confidence in their store and facility investments and in knowing that their teams, inventory, and assets are positioned to meet changing customer demand. Retailers must also keep their customers, team members, and stores safe and compliant with local ordinances. ArcGIS meets these needs and provides an authoritative system of record for precise local data.

Mapping, GIS, and Location Analytics for Retail Industry Strategies for

• Customer Engagement
  Build relationships with your customers using CRM analysis, tapestry segmentation data and data Enrichment
• Site Suitability
  Maximize your store investments using competitive analysis, site potential evaluation, and demographics
• Market Research & Planning
  Drive success with market intelligence using dynamic trade areas, market potential, and business data
• Supply Chain & Logistics
  Manage and optimize assets using situational awareness, smart territory development, and network assessment