Churchill’s Markdown Price Optimization software solution combines the strength of two proven Churchill products: (1) Short Life Cycle Demand Forecaster™ (for sell-through forecasting) and (2) Price & Promotional Demand Forecaster™ (for price lift forecasting).

Recommended pricing action include:

When to take markdowns
The number of markdown levels (stages) that are best for the category
The specific price discount the best achieves the business objectives (revenue, clear inventory, etc.)

Churchill’s Markdown Price Optimization solution begins by monitoring and flagging seasonal SKU/Locs that are projected to miss/meet/exceed planned sell-through goals. Having identified troubled SKU/Locs, Churchill’s MPO next surveys potential price change options for financial benefit. If MPO can identify a profitable alternative, MPO will recommend the pricing action for approval.

Churchill's Markdown Price Optimization Service can be operational in 90 days and is offered as a stand-alone service or as part of Churchill's suite of demand intelligence solutions.

Markdown Price Optimization Solution

by Churchill Systems Inc.