Get the Aprimo Advantage

How can brands be relevant when 73% of global marketers consider managing channel partners a challenge?

They can with a local marketing strategy.

Aprimo Distributed Marketing provides local and channel capabilities, uniting content, campaigns, funds, and data to create a seamless process for brands and marketers. The leader in Through-Channel Marketing Automation technology, Aprimo DM helps organizations enable field reps, agents, partners, franchisees, distributors, branches, and stores to easily market at scale while maintaining control and visibility.

Key Advantages and Features:

Increase engagement with local markets and channel partners

Connect your entire local marketing ecosystem to what they need
Keep the local level engaged and in the know
Easy, scalable engagement to grow your community
Manage local marketers and partners

Gain control of your brand

Ensure content is on-brand and compliant
Provide on-demand access to print and digital content
Customize and co-brand for locally-relevant content
Automation of co-branded collateral and video streamlines processes
Enable easy and controlled execution of digital advertising at scale

Get the most of your channel funds

Brand governance over allocation, expiration, and usage
Encourage compliant and timely fund usage
Give the local level visibility to available funds
Easy execution of pre-approved marketing campaigns using marketing funds

Find, score, nurture, and close your leads

Enable your partners to easily generate and manage leads
Capture and synch leads between you and the local level
Distribute leads locally via push or pull distribution
Control the local level’s access and usage to leads with configurable rules
Convert more leads throughout the buyer’s journey

Gain more visibility

Optimize marketing activities based on detailed performance metrics
Track people, content, data, and funds to monitor performance
Understand how marketing budget is spent to more efficiently use local marketing funds

Aprimo Distributed Marketing

by Aprimo