This offer is only available in English.

Considering that editorial offices produce more content a human can consume and that there is a wide choice of high quality content available it is necessary to provide a tool that collects data to optimize in terms of preferences and time minimization when searching for the right content.

We offer the perfect solution - Personalization.

Our solution:
- integration of article data (incl. audio and video) from different sources via pull (this solution retrieves data on a regular base) or push mechanisms (this solution is part of the publishing processes)
- integration of tracking data from various sources (e.g. Firebase, AT internet, etc.)
- adaption of our award-winning personalization model according to the objectives of the client
- creation of user specific feeds in regular intervals (customizable by the customer)
- possibility of implementing a “fair personalization”, e.g. role model Netflix (70% personalized, 30% contra rotating interests) as a way out of the filter base
- distribution through different ways, e.g. Web API, File Upload, etc.
- possibility of a high performance auxiliary via web cache
- support for further development and permanent improvement of KPIs

This offer is also available in German and Documents are in German.

Personalization

by Appsfactory GmbH