1000minds software helps you understand what matters to people and to make decisions consistently, fairly and transparently.

We believe that with better understanding and decision-making, the world will be a better place. That's why we help organizations, individuals and groups to discover what matters to people and to make better decisions. We do this with our online conjoint analysis and multi-criteria decision-making applications.

1000minds is designed for decision-making based on ranking, prioritizing or choosing between alternatives, in one-off or repeated applications. You might already be doing this intuitively or in spreadsheets. So, why use 1000minds?

1000minds gives you a complete process for structuring and solving decision problems. Our tools help you make better decisions by reducing biases that inevitably occur in intuitive decision-making, like relying on “gut feeling” and succumbing to group decision-making failures such as groupthink. As well as being user-friendly and inclusive, 1000minds is fair, transparent and potentially auditable, resulting in decisions you can trust and, if need be, defend.

1000minds is highly regarded for its reliability and validity, being used for research and teaching at 650+ universities and other research organizations worldwide. 1000minds has also been extensively peer-reviewed in many arenas over the last two decades. With a beautiful and user-friendly interface, it’s no wonder that 1000minds has been recognized in innovation awards and complimented as “a tool of great power and sheer elegance” (Consensus Software Award 2010, sponsored by IBM and Microsoft).

1000minds Decision-Making

by 1000MINDS LIMITED