Customer Engagement Platform (CEP) (Southern Europe)
by imagino
Unify customer data and power real-time personalized marketing with the only zero-copy CDP.
imagino’s Customer Engagement Platform (CEP) is a powerful, data-first solution designed to unify customer data and enable real-time marketing activation with unmatched speed and agility. Tailored for marketers and IT/data teams in medium to large enterprises across industries such as retail, travel, hospitality, media, and luxury brands, CEP empowers organizations to deliver personalized, impactful customer experiences that drive engagement and growth.
This scalable platform combines a cutting-edge built-in Customer Data Platform (CDP) with advanced marketing activation tools, offering seamless integration of data from multiple sources and minimal data movement through its unique zero-copy architecture. Marketers benefit from precise audience segmentation, AI-powered personalization, and journey orchestration capabilities that craft tailored customer experiences across channels. IT and data teams enjoy reduced operational burdens thanks to rapid implementation, flexible customization, and robust support for seamless data integration.
Key features and benefits include:
- Comprehensive Customer 360 views with real-time insights into customer journeys, preferences, and engagement history
- Advanced audience segmentation with precise data filtering for highly targeted campaigns
- AI-driven personalization tools that enhance cross-channel engagement and improve customer satisfaction
- Predictive analytics and campaign measurement to optimize marketing ROI and decision-making
- Rapid deployment and customization options suitable for diverse industries, accelerating time-to-value
CEP integrates smoothly with existing enterprise systems, enabling rapid data ingestion and activation without disrupting workflows.
The platform’s architecture supports seamless connectivity with various marketing and data tools, ensuring a unified customer engagement ecosystem.
By leveraging CEP, organizations can unlock the full potential of their customer data, reduce IT complexity, and deliver personalized experiences that resonate with their audiences. This results in improved campaign effectiveness, deeper customer insights, and accelerated return on investment.
With more than 100 enterprise live customers, imagino’s Customer Engagement Platform is the ideal choice for businesses seeking a flexible, scalable, and innovative solution to transform customer engagement and marketing activation with speed and precision.
https://www.wetransact.io/