Promo Projection Chart by Office Solution

Promo projection charts can be used to show how different promotional activities or marketing efforts lead to various outcomes, such as sales, customer engagement, or brand awareness. A promo projection chart is a type of flow diagram used to visualize the distribution and movement of quantities between different stages or categories.

Key Components:

• Promo Projection Chart: Comprises of nodes and their links.
• Node: Each node has a different label and values to differentiate each node.
• Node Colour: Represents the type of node.
• Links: Used to link nodes with specific properties.

Basic Features:

• Visual Clarity: Clear visualization with easily identifiable data.
• Size: Resizable and adapts dynamically to screen size.
• Dynamic Data Handling: Manages large datasets with smooth performance and quick rendering.
• Data Required: Sales Growth, brand awareness, unit sold, rate of interest, e-commerce, retails, modern trade, buy1 get1, bundle offer, free sample.
• Tool Tip: Displays different properties for nodes and links.
• Nodes: All nodes like Sales Growth, brand awareness, and more are visible.
• Links: All edges connecting different groups of nodes are visible.
• Image: Logo visibility.
• Calculated Value: Each node’s value is visible inside the node.
• Node Colour: Customizable via Power BI visualization.
• Node Text Size: Adjustable from the Power BI visualization.

Premium Features:

• Product Dropdown: Shows product groups, enabling specific product link visualization.
• Offer Dropdown: Displays different offers for specific link visualization.
• Time Filter Dropdown: Filters data by time range, such as weeks or other intervals.
• Total Sale Value: Calculated value of total sales after offers.
• Total Order Value: Calculated total order value.
• Product Sold: Calculated value of products sold.
• New Customer: Calculated new customer value based on offer awareness.
• Legend Value: Product color and labels are visible as legends.
• Dropdown Visibility: Option to hide or show dropdowns via Power BI visualization.

Use Cases:

• Marketing Channel Performance: Understand contributions of channels like social media or TV ads to customer actions.
• Customer Journey Mapping: Track customers from engagement to conversion, spotting drop-offs.
• Promotional ROI Analysis: Link expenditures to generated revenue.
• Campaign Effectiveness Comparison: Compare multiple campaigns for traffic or sales efficiency.
• Segmentation Analysis: Highlight segment responses to promotions.
• Budget Allocation Insights: Assess distribution and effectiveness of promotional budgets.

Conclusion:

A promo projection chart provides a clear visualization of how various marketing channels contribute to outcomes like conversions or revenue. It highlights high-performing channels, underperforming areas, and potential bottlenecks in the customer journey. By analyzing the flow of resources and results, businesses can identify which efforts yield the best ROI and make data-driven decisions to optimize future campaigns.

Note:

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