Similarweb Data for Microsoft Excel

Access Similarweb’s Market-Leading Digital Insights Directly in Excel.

Seamlessly connect Similarweb’s powerful digital data to Microsoft Excel and Microsoft 365 to enhance decision-making, automate data analysis, and create tailored dashboards effortlessly.

With this integration, you can unlock actionable insights directly in your spreadsheets, automate data imports, work with large datasets, and configure custom reports—all without writing a single line of code. Whether you're crafting reports or diving into advanced analysis, this integration helps you unlock actionable insights faster and more effectively.

Key Features

• Instant Data Access: Import Similarweb’s comprehensive datasets directly into Excel.
• Real-Time Reporting: Keep your data fresh with automatic updates.
• Custom Visualizations: Create personalized dashboards, charts, and pivot tables to present your data effectively.
• No-Code Configuration: Easily extract data and generate reports with a user-friendly interface.

  Handle Large Datasets: Designed for robust data handling, making analysis seamless and efficient.

  Wide Range of Metrics: Access metrics like Visits, Bounce Rate, Marketing Channels, and more, with up to 37 months of historical data.

How Does It Work?

1. Install the Add-In:

   Install Similarweb’s official add-in. You will be prompted to log in to the Microsoft account and a notification will appear once the installation is complete.

2. Connect to Your Similarweb Account:

   Authenticate with your Similarweb API credentials to unlock access to the data.

3. Start Importing and Analyzing Data:

   Import datasets, customize your analysis, and share insights—all within Excel.

For the full documentation and metrics availability, visit here.

Usage Details and Requirements

• Free for Similarweb Customers: The integration is included at no additional cost for Similarweb clients with API access.
• API Access Required: You must have Similarweb API access as part of your subscription to use the Excel integration.
• Dataset Availability: Includes key metrics like Visits, Page Views, Bounce Rate, Marketing Channels, and more, with historical data going back up to 37 months.