Semrush SEO Writing Assistant

For your content to be successful, it needs to be visible and engaging. SEO Writing Assistant—our smart editor tool—ensures that your text ticks both of these boxes by providing recommendations and improvements in real time.

The tool integrates seamlessly with Microsoft Word and offers key readability and SEO suggestions based on the best-performing content in Google’s SERPs. Whether you’re writing your own copy or editing someone else’s, SEO Writing Assistant makes the end product as impactful and effective as possible—for readers and search engines.

Key Features

• Readability: Use the Flesch-Kincaid score to assess and improve your text’s readability
• Recommended Keywords: Receive semantically related keyword suggestions that can help boost your visibility
• Tone of Voice: Ensure that your tone is smooth and consistent across your text
• Plagiarism Check: Verify that your writer has submitted original content and avoid penalization
• Rephraser: Rework pieces of text to improve quality, target different channels, or overcome writer’s block
• Overall Score: Evaluate and maximize the SEO potential of your text based on key on-page factors

How Does It Work?

The SEO Writing Assistant add-on allows you to write, assess, and edit your content in Microsoft Word.

To set it up, click “Install”. If you haven’t already, you will be prompted to log in to the Microsoft account associated with your Word subscription. You will be notified once the installation is complete.

To start using the add-on, open a Word document. Under the “Home” tab, you will see a “Show SWA” icon. Select this and the add-on will pop up on the right hand side of the document.

Limits

To use SEO Writing Assistant, you need to first specify your target keywords. This requires a Semrush account.

With a Free or Pro Semrush account, you can create one recommendation set (tied to a document) for a lifetime. Higher tier accounts have different keyword budgets depending on the subscription plan, as well as full access to the powerful Semrush Content Marketing Platform.