DRM (Doctor Relationship Management) is a robust CRM solution tailored specifically for pharmaceutical businesses. It empowers pharmaceutical companies to optimize their relationships with healthcare professionals and enhance their marketing strategies. With DRM, you gain access to a suite of powerful tools designed to maximize customer value and drive business growth.

Key Features:

DRM CRM

Daily Planning
Daily Reports
Doctor and Pharmacy Management
Coaching Reports
Product Management
Comprehensive Analysis Dashboards

Key Performance Indicators (KPIs)
Compliance Tracking for Report Submissions
Planned vs. Actual Visits
Doctors' Coverage and Visit Frequency
Ladder of Adoption Analysis
Visits per Product per Medical Representative
Coaching Reports and Skills Progress Tracking per Medical Representative
Integration with Sales to Measure Medical Representative Efficiency and Costs

DRM e-Detail Content Management

Instantly Present Content (PDF, PPTX, etc.)
Interactive App Brochures for engaging product presentations
Seamless Integration with DRM CRM
Secure and Rapid Content Delivery
Central Content Management Portal with Granular Security
Multi-Channel Marketing Capabilities
Deep Integration with Microsoft 365 Cloud Services

Data Insights from DRM e-Detail App Brochure:

Regular document brochures are converted to App Brochures where more metrics are collected:

Usage Metrics for Reps

Presentation Duration and Frequency
Slide-Level Engagement Metrics
Slide Tracking

User Opinions and Understanding

Agreement with Key Messages
Product Understanding (Efficacy, Contraindications)
Likelihood to Prescribe

Subscription Plans:

Basic Plan: Daily planning, reports, doctor and pharmacy management, coaching reports, product management, and comprehensive analysis dashboards.
Pro Plan (Includes Basic Plan): Advanced marketing activity management, including marketing events, sponsorships, local conferences, and budget vs. actual cost comparisons.
Premium Plan (Includes Basic and Pro Plans): Full DRM CRM features integrated with DRM e-Detail content management.
Ultimate Plan (Includes Premium Plan): Additional sales module with features for orders and stock counting.

Choose the DRM plan that aligns with your pharmaceutical business needs and take your customer relationships and marketing strategies to the next level.

DRM

by Sidra Tech