https://store-images.s-microsoft.com/image/apps.24937.d48a3a10-c0c8-48dc-a3d7-e97dc8ad1dfe.d5916036-68d3-4d27-b09f-b6009c7121b2.a78a4742-ad78-4d34-b808-7e70c4ee90c7

Healthcare Customer Engagement Framework

by Cognizant

Solution to identify Healthcare plans for members using machine learning and to keep them informed

The Healthcare Framework is created to provide a solution which is powered with Azure machine learning and Microsoft Dynamics 365 Marketing. The goal is to provide an end-to-end enrollment experience along with customized campaigns. ​

Key drivers of this solution include:

    • Member Onboarding​
    • Member Engagement
    • Member Retention​
    • Member Wellness


Cognitive intelligence to gather member insights using Azure Machine Learning:

    • Understand member traits using predictive modelling and machine learning
    • Promote member health with data insights based plans


Personalized member plans using Microsoft Dynamics 365 Marketing & MS Dynamics integration:

    • Deliver personalized offers to members complementing their healthcare plans for effective engagement
    • Utilizing marketing offer engines to churn out relevant offer


Automated customer journey workflows within Microsoft Dynamics 365 Marketing :

    • Timely reminders, seamless onboarding and engagement across touch points
    • Seamless data interchange between CRM & marketing systems to orchestrate the right customer journey

At a glance

https://store-images.s-microsoft.com/image/apps.11819.d48a3a10-c0c8-48dc-a3d7-e97dc8ad1dfe.d5916036-68d3-4d27-b09f-b6009c7121b2.bd2796a9-fdd8-406c-817c-d9897a8d2506