Cegeka Field Sales App

Cegeka Field Sales App: Mobile CRM for Food & Beverage and FMCG Teams

Cegeka Field Sales App is a mobile-first solution for field sales professionals in the Food & Beverage, Fast-Moving Consumer Goods (FMCG), and Consumer Packaged Goods (CPG) industries. Built on Microsoft Dynamics 365, it helps commercial teams improve retail execution, meet sales targets, and optimize route planning—even offline and on any device.

Key capabilities

• Optimized in-store execution
  Deliver high-quality visits with full access to product information and customer insights—even in offline mode. Enable field teams to validate product placement, monitor assortment compliance, conduct store audits, and gather feedback directly at the point of sale. Win time with AI-calculated share of shelf (off-trade) and AI assortment checks (on-trade).
• Efficient route planning and workforce management
  Minimize travel time and increase daily visits with AI-calculated multi-day route planning. Tailor routes to customer priorities, manage team calendars, and align execution through equitable task distribution and strategic territory planning.

• Streamlined commercial operations
  Centralize customer and product data, manage trade promotions, campaigns, and contractual agreements, and ensure data consistency across all touchpoints. Get instant access to relevant sales content, multimedia assets, and product collateral during every customer interaction.
• Advanced performance insights and automation
  Monitor field execution, campaign outcomes, and team performance with real-time dashboards. Refine your sales strategy, automate repetitive tasks and reduce admin time in the field.
  
  

Why choose Cegeka Field Sales App

• Purpose-built for food & beverage and consumer goods field sales workforce
• Works offline on any device—smartphones, tablets, and laptops
• AI-enhanced route planning, execution, and assortment analysis
• Unified commercial workspace to manage assortments, sales content, promotions, and contracts from a single source of truth
• Built on Microsoft Dynamics 365 with seamless integration into Microsoft 365, Power BI, and other tools
  
  

Who It’s For

Sales professionals responsible for field execution and customer success, including:

• Field Sales Representatives
• Account Managers
• Sales Operations Teams
• Area and Regional Managers
  
  

Get Started Today

Cegeka Field Sales App is your all-in-one solution for driving field sales excellence. Schedule a demo and test it yourself or find more information here .