TCS RevenuePrime™

TCS RevenuePrime™ is an industry leading Revenue Growth Management solution for Consumer goods companies. Leading CPG companies have effectively tackled inflation, enhanced promotion effectiveness, optimized prices, enhanced trade spend effectiveness and improved profitability by adopting TCS RevenuePrime™. TCS RevenuePrime™ differentiators are its patented pricing and promotion algorithms, visual data story telling, globally scalable data model and a unique 5W framework. The unique RGM-in-a-box approach brings best-in-class RGM capabilities at speed and scale.

Growth Levers: RevenuePrime is built on the following growth and profitability levers – Pricing, Promotion, Product mix, Trade investment, Pack price architecture and Profitability. Both internal and external data sources like SAP, Trade promotion management, syndicated data, demographic, macroeconomic and geospatial data is used to arrive at the insights. The different types of insights are descriptive, predictive and prescriptive. RevenuePrime leverages unique 5W framework to articulate the Data story: What happened, why it happened, what will happen, when it will happen and how can we make it happen.

Key Business stakeholders: The insights are driven by key persona like: Chief commercial officer, Key account manager, Front line sales, Chief financial officer, Category manager and Head of Sales. The key business questions for persona leads to the insights for each lever: For example, the Key Account manager would be interested in Business questions like: How is my brand performing relative to competition, what is ROI on the promotions on a given brand, how do the promoted and non-promoted prices compare relative to the competition.

Business Benefits: RevenuePrime can help achieve the following business benefits: Price premiumization of 200 to 400 basis points, enhance trade promotion ROI by 15%, accelerate time to insights by 20%, improve outlet growth by 5%, increase overall top line and bottom line by 2 to 4%. We have helped Consumer goods companies across the globe to improve their top line and bottom-line using use cases like pricing optimization, promotion effectiveness, profitability waterfall, product mix, trade investment spend rationalization.