Picnic™ Gamified Customer Engagement

PUG’s award-winning Picnic™ Customer Engagement Hub builds unbreakable brand-customer relationships for Enterprise. Picnic™ instantly turns any CRM, website, application, loyalty program or marketing app into a gamified, richly-interactive user engagement experience. Trusted by top brands around the world such as Miniso, Sislal, Kotex, NewEgg, Honda, Kimberly-Clark, and CityExpress, Picnic™ is the recognized leader in community engagement.

Designed by renowned game designer Steve Bocska, Picnic™, is powered by a robust, configurable back-office system that makes it easy to define, gamify and reward a wide range of complex customer actions--both online and in the real-world. Picnic’s™ sophisticated community segmentation capabilities analyzes a customer’s underlying behaviors and preferences to determine and present the “next best actions” to them. But unlike other “next best action” solutions, Picnic™ threads recognition tiers and status rewards throughout to foster a deep sense of prestige and loyalty. An intuitive and friendly Command Center makes administration, changes, and updates possible in real-time, while extensive reporting modules create business intelligence reports that uncover the secret world of user engagement psychographics, helping you understand and motivate your communities more effectively to inform your strategic decision-making.

Since 2008, PUG’s Picnic™ Customer Engagement Hub has been the only next-generation enterprise solution built from the ground up capable of supporting the most demanding enterprise needs and capable of delivering:

• advanced gamified engagement and motivation to create communities that are more involved, committed, and loyal

• scalable and fully configurable cloud-based platform supports all your customer engagement needs

• integration with enterprise platforms such as Microsoft Dynamics 365 and data warehouses to amplify their value

• sophisticated questing and purposeful activities drive customers successfully toward a desired end state and achievement of organizational KPI goals

• deep and non-linear engagement produces unparalleled levels of actionable, customer segmentation

• powerful insight reports evaluate outcomes and success metrics, enabling targeted and continual improvement across the customer journey