Shooting processes in one place

Chalco Shooting is the solution, developed by Hyphen, to manage and optimize all photo shooting productions, in one place.

The solution supports all phases of the process including acquisition, post-production, review and approval workflows for still images, videos, 360 and Live (continuous) assets. No matter if the shooting capabilities and teams are local or remote, the solution grants full process control, creative consistency and fast time-to-market.

KEY SOLUTION FEATURES

- PRODUCT LISTS IMPORT AND SHOOTING PLANNING

Import of product lists and metadata for product record population and tasks assignment to studios and photographers.

- REAL-TIME MONITORING

Control and monitoring of shooting activities and product shooting status through live/real-time dashboards monitoring multiple sets and shooting teams.

- AUTOMATIC POST-PRODUCTION

Save time and budget with automatic post-production functions such as subject background whitening, subject re-framing or automatic background color change.

- OMNICHANNEL ASSETS EXPORT

The solution offers tools for automatic image/asset adaptation and export for omnichannel delivery to e-commerce, marketplaces, or B2B applications.

KEY SOLUTION BENEFITS

- Centralized management

- Up to 30% production budget optimization

- Creative consistency

- Up to 20% time to market reduction