SalesBrio: AI-driven Sales Improvement Framework

SalesBrio is a decision intelligence solution from Business Brio to boost your sales and top line. This sales improvement framework is meticulously engineered using data science and ML techniques for your B2C business.

SalesBrio is developed based on years of work with our clients in the B2C domain. This framework won an award in international analytics conference and is backed by research paper published in Springer. SalesBrio focuses on identifying and analyzing the leading indicators of the sales operation process, and the performance of your sales team in order to grow your sales.

• S2L and SLA Analysis: Prioritize the leading indicators of your sales operation process and define the right SLAs. Ascertain the response time, optimum number of interactions, lead to sale time and when to deprioritize low-quality leads. This helps businesses to prioritize follow-ups and focus attention on the leads that are most likely to convert to sales thus resulting in higher conversion.

• Salesman Performance: Analyze the performance of your sales team and identify areas for improvement. Identify top and bottom sales performers scientifically across different sales channels. This information can be used to develop targeted training and coaching programs, and incentive plans. Additionally, identify growth opportunities and potential problems by tracking sales trend over key metrics.

• Sale Prediction: Our Sales Prediction feature uses historical data and machine learning algorithms to predict your monthly sales with high accuracy. This allows you to dynamically adjust your lead volume from partners and channels at a given point in time ensuring that you always have the right number of leads in the pipeline.

SalesBrio ingests data from CRM, order management system, affiliate management system, and advertising data – third-party or home-grown - for providing comprehensive and actionable insights in sales. The API enabled architecture is hosted on Microsoft Azure and enables quick deployment and integration with your organization’s data and analytics environment. We help you harness the power of statistical and machine learning techniques and explainable AI with our feature of explainable models.

SalesBrio is brought to you by Business Brio, a leading data science and data engineering service provider. We are ISO 27001 certified for Information security and ISO 56000 certified for innovation management. Business Brio won the 'Excellence in Analytics’ award from NASSCOM, Finalist at Red Herring Top 100 Asia Companies, selected in CIO Insider’s Top 10 Analytics Solution Providers list, Times Brand Icon awardee and featured in Forbes India Marquee companies. Business Brio has a myriad of global clients across many industrial domains and is excited to have you on board.