https://store-images.s-microsoft.com/image/apps.61239.47fbb144-f7bb-4fcf-987f-3578d2a44b4e.0a01658d-9b88-4049-8116-6bd41e7748af.34f314d0-196a-485b-a023-88727ffd6d19

Consumer Commercial Analytics Platform (CCAP)

by EY Global

Unlocking revenue growth for the front office through AI

Solution overview

To stay competitive, companies need fast solutions with less up-front investment. The Consumer Commercial Analytics Platform (CCAP) solution is an artificial intelligence (AI)-powered RGM tool designed for the front office. It provides actionable insights for sustainable growth via different commercial levers:

  • Assortment
  • Price
  • Promo
  • Trade

CCAP offers broad multi-lever analysis and prescriptive capabilities for efficient scenario planning. Its user interface supports collaboration across commercial teams. CCAP’s modular micro-services architecture helps ensure flexibility and scalability while avoiding vendor lock-ins.

Solution Benefits

CCAP represents 10+ years of dedicated refinement and practical application, providing integration and enduring relevance across CPG organizations. The key benefits of CCAP include:

  • Cross-lever insights: Drives smart and synergized AI-powered decision-making
  • Comparability and globally standardized analytics: Creates harmonization and comparability across markets, regions and customers
  • Vendor-agnostic: Generates insights on top of a wide variety of local solutions like trade promotion management (TPM) and enterprise resource planning (ERP)
  • Friendly user interface (UI) and user experience (UX): Supports its users by making it easy for non-analytical people to leverage analytics
  • Seamless integration: Allows users to leverage components to remediate existing solutions

At a glance

https://store-images.s-microsoft.com/image/apps.11404.47fbb144-f7bb-4fcf-987f-3578d2a44b4e.0a01658d-9b88-4049-8116-6bd41e7748af.e9c701a0-ad4b-4b86-ba2e-48f2cd07dc6e
https://store-images.s-microsoft.com/image/apps.53533.47fbb144-f7bb-4fcf-987f-3578d2a44b4e.0a01658d-9b88-4049-8116-6bd41e7748af.a88a521d-df0c-48f4-86bb-e58ae1675b6c
https://store-images.s-microsoft.com/image/apps.58005.47fbb144-f7bb-4fcf-987f-3578d2a44b4e.0a01658d-9b88-4049-8116-6bd41e7748af.a0bc0ba8-3e12-4a99-b6bb-c72a384ec4a0
https://store-images.s-microsoft.com/image/apps.51525.47fbb144-f7bb-4fcf-987f-3578d2a44b4e.0a01658d-9b88-4049-8116-6bd41e7748af.1ea56c5d-e91f-4cb7-8d2b-e8f53d66065a