effie> Retail (Europe)

Service effie> increase sale-out from store shelves and provides a high ROI index in the trade - marketing activities.

• Increase in sale-out from store shelves of retail chains • Provision of a high ROI index to trade marketing activities

• Conscious adjustment of strategies based on analytical information obtained from store shelves, not available in the ERP

• Systemic creation and management over merchandising in stores The main office of chain will be able to effect the following sales management activities in the trading floor: assortment shortages monitoring, shelf life and shelf shares monitoring, trade and marketing activities, other tasks in the trading floor, resulting in profit increase. The service shall contribute you to flexibly plan and tightly control a working day of not only merchandisers and sellers, but also other employees of the trading floor, to effectively use their working time. CONTROL OVER TRADE MARKETING ACTIVITIES

• Shelf shares, assortment and expiration dates of your brands

• Trade and marketing activities

• Automatic recommendations for store checks CONTROL OVER TASKS PERFORMANCE DISCIPLINE

• Business processes designer before steps • Goals and objectives setting

• GPS and Time tracking of all activities ANALYTICS-BASED MANAGEMENT

• Online data collection without manipulations possibility

• Visual intelligent analytics for quick and conscious decisions making

• Stores and brands KPI management Quick start • No capital investments needed

• Support and training provided

• Cancel at any time

IPLAND is a service IT company. A service company means that we create IT services (software) to automate business processes and provide a full range of services on their use: start-up, training, administration, customer processes development and automation, technical support and business analysts advices. Our main specialization is to increase the business processes efficiency: from manufacturers and distributors to retail chains in FMCG, household goods, electronics and pharmaceutical industries. Every day more than 6 000 employees in more than 75 major companies, such as Procter and Gamble, Nestle, Ferrero, Bel, Nemiroff, Global Spirits, and others, use our service to improve their companies efficiency. We live the same life with our customers: we constantly learn, go into the fields, gathering feedback, and jointly develop business problems solutions, going beyond IT.