Bosch IERO

Bosch IERO with its AI powered personalization engine aims to redefine user journeys with interactive experiences of user assistance and recommendations based on context like location & time. We aim at creating value for the end user & business partner bridging the gap between physical & digital space. A new age business solution to all customer requirements which focuses on Enabling, Enriching & Engaging consumers through their Retail in store journey. • Personalization Engine – This enables the retail outlets to provide personalized and targeted ads to consumers. o Personalized Targeted Marketing based on proximity of users (Personalized Proximity Marketing) o Tailored Ads/Offers delivered at Targeted Location depending upon the customer segments, lifestyle categorization, product & brand affinity o Cross Selling and Upselling o Location based information services • Indoor Positioning System- Provides in- store navigation to POI/Aisles & location based services & recommendations. o Uses wifi/beacons to determine the user’s physical location within an enclosed space. • Actionable Insights- IERO provides actionable insights to retailers by effective understanding of the user data. o Heat Maps to measure the occupancy level of aisles o Dwell time- Zone wise analytics o Ad analytics o Store layout optimization • Quick Assist Interactive Kiosk- The Kiosk setup enhances user experience inside the store. o Locate Stores in the Mall map/ Hypermarket o Locate the Shortest route to a particular store/ Aisle o Locate Convenience services (Food, Restroom, kid section etc) o Space for brand advertisements o Understand the product features o Call for assistance at Kiosk