Customer insights implementation and marketing automation with Accigo

Offering description Accigo helps you with your implementation of Dynamics 365 Customer Insights, journeys and Data. Regardless if the transition is from a previous marketing system, a transition from outbound marketing to real time marketing, or transition to incorporating Customer insights Data. With Accigos wide business knowledge as well as operational understanding of marketing needs and pains we can be both a technical and strategic marketing partner.

Accigo helps you with -Identify system needs and objectives -System setup and configuration -Setup of marketing templates, such as email and forms, according to organizational graphic profile -Marketing automation strategies -IP warming strategies -Connect your sales and marketing processes -Efficient event process management and event configuration -Work efficiently in the system with customer journeys and power platform features -Data migration -Technical setup of customer insights and data collection -Build models, segments, profile unification and generative AI models in customer insights data

Customer value

-A microsoft partner that can assist with all their Microsoft platforms and processes. -Better customer relations with a united data and profile -Efficient way of working with customer journeys and campaigns -Optimize working across Microsoft systems for smoother collaboration between platforms and your sales and marketing teams -Achieve your marketing goals and work goal oriented through insights -Use incorporated AI to be able to do more with less. Work efficiently with marketing and save time

Approach Accigo uses Digital Adoption Model (DAM) to bring success and effective onboarding in your new Business Application implementation investment. DAM is a hybrid agile method for solution development. Projects start with an initial phase to set the scope for the implementation. The initial phase starts with a Goals and Vision workshop to align expectations and have a clear objective for all stakeholders in the project. The purpose of the initial phase is to set the Minimum Viable Product (MVP) design. Imagine the MVP as the smallest possible solution to replace the current one. Only including the most significant requirements to target your vital objectives. Our working method is based on defining the objective design and identifying the implementation that gives the most effect within existing framework – such as cost, time, special conditions, or culture. The MVP-design is set in a workshop series to define the backlog for the MVP solution development. Once the MVP-design is set, solution development of the MVP-design starts. It is perfectly natural for requirements to evolve or weigh differently over time. We are therefore implementing the solution in agile sprints. The volume and content for each sprint is defined with the MVP-design in mind. User adoption by testing and user involvement is constant during the solution development. Clear communication, direction and intention are key factors for successful user adoption during solution development and user onboarding. When the MVP-design is implemented the partnership and implementation transitions to continuous development, where the scope depends on the backlog from the initial phase and how the scope changed during the solution development phase. Accigo also offers support and continuous development with our service agreement, Accigo ATP. Here you can subscribe to our ServiceDesk and support that assists with incident management, problem management, change management, support, and training.